{"product_id":"genesis-homme-serum-anti-chute-fortifiant-hair-serum","title":"GENESIS HOMME - Serum Anti-Chute Fortifiant Hair Serum","description":"\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThe new Genesis Homme is the first dual action anti-fall haircare range for men: FOR WEAKENED HAIR PRONE TO THINNING!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePowered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with 5x fuller hair \u0026amp; +85% fiber strength as well as day after day treatment to prevent hair fall from the roots by reducing hair-fall in 6 weeks.\u003c\/p\u003e\n\u003cp\u003eInstantly: STRENGTHEN \u0026amp; THICKEN HAIR FIBER thanks to Ginger roots, Creatine and Expanding polymers.\u003cbr\u003eLong Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE \u0026amp; RETENTION thanks to Aminexil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerum fortifiant benefits :\u003c\/strong\u003e\u003cbr\u003e- Improves resistance to minimize hair fall\u003cbr\u003e- Reinforced, refreshed, soothed and helps preserve the scalp's skin barrier. \u003cbr\u003e- Reduces hair-fall in 6 weeks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IS IT FOR? \u003c\/strong\u003e\u003cbr\u003eThe new Genesis Homme targets every man prone to hair fall by covering all stages\/profiles of hair fall \u0026amp; thinning:\u003cbr\u003e- Medium hair-fall: punctual hair-fall from the roots \u003cbr\u003e- Heavy hair-fall: visible sparse hair \u0026amp; thinning hair \u003cbr\u003e- Thinner \u0026amp; finer hair: natural fine or thinner hair over time with the fear of hair fall\u003c\/p\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003cdiv class=\"c-accordion__titlecontainer\"\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__titlecontainer\"\u003eTreat scalp with the Serum Fortifiant. Use once daily in the morning or before going to bed during a 6-week period :\u003cbr\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTake 1 pipette until the mark.\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply 3 drops by section and repeat on the whole scalp with 3 doses.\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMassage gently, do not rinse.\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__titlecontainer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__titlecontainer\"\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003cbr\u003eThe Genesis Homme Serum is enriched with AMINEXIL, CREATINE, and GINGER ROOTS.\u003cbr\u003e\u003cbr\u003eAMINEXIL: Aminexil, a L’Oréal Research active, showed its capability to inhibit rigidification of the collagen network. AMINEXIL is therefore a key active ingredient for keeping the sheath supple and enabling hair to anchor itself more solidly in the scalp. It prevents collagen from hardening around hair follicles\u003c\/p\u003e\nCREATINE: Hair is subject to many internal and external factors that weaken it day after day. However, studies have shown that creatine increases the number of electrostatic bonds in the cortex of the hair. As a result, this component can help rebuild and strengthen hair structure from within, improve its mechanical properties and protect it against heat damage and UV rays. \u003c\/div\u003e\n\u003cdiv class=\"c-accordion__titlecontainer\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003eGINGER ROOTS: An in-vitro test on human hair follicles stem cells has demonstrated ginger extract reduces UVB-induced apoptosis\/programmed cell death. The Ginger extract obtained contains substances such as gingerols and zingerone that are known for their protective effect against external aggressor-induced damages.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Prim Health and Beauty","offers":[{"title":"Default Title","offer_id":50752728006951,"sku":"3474637077495","price":95.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/7100\/5991\/files\/3474637077495_EN_01.jpg?v=1764264733","url":"https:\/\/shop.primhealthandbeauty.ca\/products\/genesis-homme-serum-anti-chute-fortifiant-hair-serum","provider":"Prim Health and Beauty","version":"1.0","type":"link"}